Truth in Travel Pricing | Travel

None of us should be surprised at these quotes from a travel article in the TimesOnline.co.uk (Oct 2008) by Stephen Bleach:”Massive discounts on cruises were exposed as a con last week after leading line Fred Olsen admitted it had not sold a single cruise at full price for a year.”A further quote from the managing director of the line, Mike Rodwell:”the big American operators started it and the rest had to follow.”Another surprise. On the same laptop page as this excellent article were three Google ads offering:”Cruise Deals. Search The Top Online Cruise Deals. Read Reviews & Book Online Today.” Followed by:”Cruise Discounts 75% Off, All cruise lines, all destinations.” And another:”Huge Alaska Cruise Sale, Free Upgrades, Exclusive Deals & More with Guaranteed Lowest Prices!”The travel operators behind these advertisements must think the travelling public is naive or even stupid but they would probably not use them if they did not work.Also, these Google ads were run against a very negative, but truthful article about misleading advertising for cruises.The travelling public continues to be treated with disdain by travel operators and advertising companies, not only by cruise lines and airlines but by all types of travel suppliers. What could be more misleading and false advertising than an airline advertising their fares in headlines that shout out:”$49. one-way to Smithville” IN LARGE PRINT, and then:
‘based on return purchase, plus all taxes, surcharges for fuel, surcharges for security, checked baggage is extra, seat selection fees, and on and on and on.” And by the way, have fuel surcharges been reduced enough?Not only cruise prices and airfares but also consider hotel pricing that often requires much investigation as regards the offered discounts:”75% off! But off of what? A rack-rate that is rarely charged?And, why can you often get cheaper rooms at an online reservation office than at the hotel front desk even when you are in their lobby and ready to book?Next in line for pricing questions could be the packaged holiday market. How many of these are sold at the brochure price? Or, as with the above cruise line, are packaged tour operators simply following the lead of others?Not only is the public being mislead by questionable advertising and pricing practices but once captured by a cruise line, airline or packaged resort operator they can be open to additional gouging whilst onboard the ship, aircraft or resort.Apart from the onboard costs of alcoholic drinks which should be at duty-free prices (i.e. cheaper than onshore). Extras, such as shore excursions can also be more expensive when purchased onboard rather than ashore or even pre-departure using the internet. Similarly with resorts that have onsite booking agencies for off-resort activities. The prices are often cheaper when purchased directly from the operators or again at pre-departure directly over the internet. Airlines however, who are charging for all sorts of basic amenities from blankets, pillows, soft drinks and soon even water may not be free, have a more captive audience (the movie, ConAir comes to mind) and will continue to be the most reviled part of the travel experience.There is hope for the future but so far only in Europe. In 2009 new rules for advertising standards will come into effect offering more protection for travellers. We must hope that these new rules will eventually spread to the rest of the world with further improvements to protect consumers worldwide.In the travel industry. Where has the originality and creativity gone? Where are the leaders? Where has “lead, follow or get out of my way” gone? Only the followers know.Another aspect of travel pricing is when consumers want to handle their own travel arrangements directly with the operators of hotels, lodges, tours and transportation. The pricing should reflect the fact that the products are being purchased directly from the source and not at the retail level. In other words, reduce the price by the commission that would have been paid to an agent, broker or retailer and give the traveller a direct booking discount. This action could encourage more travellers to make their own direct bookings, leading to more business and a competitive edge for the operator.Of course, the traditional distribution channels have to be protected as many consumers require help and assistance and as yet not everyone has or wants the internet.Travel providers do not normally show different prices on their websites as this could lead to potential clients seeking advice at the retail level and then booking directly with the operator to get a discounted price. It is unfair for retailers to lose their commissions when they have performed services for their travel-trade clients.Consumers on the other hand, if they do not need expert advice or booking services, should have the opportunity to go directly to the source and get a direct booking discount.Originality and creativity has returned to the travel industry. Travel providers are now able to offer travellers a direct booking discount service by using a new travel voucher system that has been introduced. With a website and the internet they can now reach out to the global travel community, not just travel agency or local traffic.Any travel operator, from the smallest b&b to the grandest lodge or luxury tour, can offer this service. The voucher values represent the normal commissions that would have been paid out to sellers of travel but now will be given back to the buyers of travel. And, the discounted price does not have to show on their websites.The service is leading with this new initiative and now wants to promote the thousands of small travel providers and other businesses around the world that do not use selling agents and therefore do not have sales commissions built into their pricing. The operators of the voucher service suggest that lower yields with higher volumes of direct booking discount travellers may achieve better overall returns.Members of a new online travel club can get these vouchers free with membership and non-members can purchase them at deep discounts to their face values at another similar website. At present there are vouchers covering travel in over seventy countries from b&b’s to adventure and luxury tours.The Club operators say that they do not charge businesses for listing their services as long as they participate in issuing vouchers enabling members to get direct booking discounts.There are many directories linking the world of travel to the world of travellers but this new concept offers a directory with discounts on every travel selection if you are willing and able to handle your own travel bookings and arrangements directly with the listed operators.The club operators are aware that many travel operators will continue to adhere to the business style of Mike Rodwell of Fred Olsen Lines and will continue to follow rather than lead and it is unlikely that they will ever be represented by this travel club. They are also aware that there are enough independent travel businesses that will find that their new business style of expanded selections and direct booking discounts is a better way of offering travel directly to consumers around the world.
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Difference Between On-Campus Education and Online Education | Education

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?How people learnEach individual has a form of learning that suits them best. Some individuals achieve fantastic results in courses taught online, however most people drop out of 100% computer-led courses. Educational institutions, as well as companies in carrying out staff training, must recognize that there is no ideal way to carry out the teaching of a large group of individuals, and so must design programs that best suits the needs of the group as a whole.People learn using multiple senses. This involves learning through both theoretical components of a course, as well as social interaction with both instructors and other students. Students learn from each other’s mistakes and successes, not just from what they are told by instructors.Each individual student has an ideal learning pace. Instructors are therefore faced with the challenge of designing courses that move forward such that those students with a slower learning pace do not get left behind, while not moving so slowly that students with faster learning paces get bored.Online educationIn the age of high-speed information transfer, online education is becoming a popular and cheap means for delivering teaching to individuals outside the classroom, and in some cases all over the world. Teaching can be via CD, websites, or through real-time online facilities such as webcasts, webinars and virtual classrooms. However, different methods of online education each have their own advantages and disadvantages.Online education is still a relatively new concept, and in many respects still in the teething stages. As such, various problems arrive across different online education environments. For example:1. Lack of immediate feedback in asynchronous learning environments: While some online education environments such as webcasts, webinars and virtual classrooms operate live with the addition of an instructor, most do not. Teaching that is delivered through a CD or website, although having the advantage of being self-paced, provides no immediate feedback from a live instructor.2. More preparation required on the part of the instructor: In an online education environment, an instructor can not simply stand in front of a whiteboard and deliver a class. Lessons in online education environments must be prepared ahead of time, along with any notes and instructions that may accompany the teaching.In many cases it would also be necessary that the instructor not only understands the concepts being taught, but the technology used to deliver that teaching. This therefore increases the skill-levels needed of online education instructors, placing greater demand on educational institutions.Staffing levels may also be higher for courses run in an online education environment, requiring for example:The Instructor – able to teach both course content and be skilled in the use of technologies involvedThe Facilitator – to assist the instructor in delivering content, but may do so remotelyHelp Desk – to offer assistance to instructors, facilitators and students in the use of both software and hardware used to deliver the course.3. Not all people are comfortable with online education: Education is no longer only sought by the world’s youth. With an increased trend towards adult and continuing education, there is a need to design courses suitable for students over a larger age-range, as well as students from different and varied backgrounds. It is difficult, however, to design online education environments suitable for everyone.4. Increased potential for frustration, anxiety and confusion: In an online education environment, there are a greater number of parts making up the system that can fail. Server failures may prevent online courses from operating. Software based teaching applications may require other specific components to operate. Computer viruses may infect software necessary to run online education environments. If these systems are complex, students may choose the ease of On-campus education rather than taking the additional time and effort necessary to master the use of online education systems.5. The Digital Divide: Many people who live in remote areas and developing countries do not have access to computers, making any form of online education virtually impossible. For this reason, online education is only able to be targeted at the people lucky enough to be able to take advantage of the technology involved. Similarly, offering live teaching across the world means that different time zones and nationalities increase the demand for multi-skilled instructors.In addition to these, there are also several legal issues associated with maintaining an online education environment. For example, intellectual property laws, particularly those relating to copyright, may or may not fully cover electronically created intellectual property. For example, information on a website is not necessarily considered to be public domain, despite being available to everyone. However, the Australian Copyright Act was amended in 2001 to ensure that copyright owners of electronic materials, including online education environments, could continue to provide their works commercially.On-Campus EducationStill the most common form of instruction is traditional classroom-style learning. These instructor-led environments are more personal than online education environments, and also have the advantage of allowing for immediate feedback both to and from student and teachers alike. However, the classroom allows for less flexibility than courses run in online education environments.Instructors in modern classroom environments are still able to take advantage of several forms of electronic teaching tools while still maintaining the atmosphere associated with the traditional classroom environment. For example, PowerPoint slides can be utilized instead of a whiteboard or blackboard. Handouts can be distributed via course websites prior to the event. However, on the day, students are still able to actively participate in the lesson.Like online education environments, On-campus education comes with certain drawbacks, the most common of which is the classroom itself. This requires a group of people which, in a university for example, could reach a few hundred people in size, to gather in the same place at the same time. This requires enormous time and financial commitment on behalf of both the students and the educational institution.However, it is this sort of environment that is most familiar to students across the world. People of all ages can access a classroom environment feeling comfortable with the way that a classroom-run course is carried out. Older students who may not be comfortable with the use of information technology are not required to navigate their way through possibly complex online education environments, making On-campus education the most accessible form of teaching.On-campus education has one advantage that 100% electronically delivered courses can not offer – social interaction. Learning comes from observing, not only what is written on a page or presented in a slideshow, but what is observed in others. Most students are naturally curious, and so will want to ask questions of their instructors. The classroom environment allows students to clarify what is being taught not only with their instructors, but with other students.So, Which is Better?There is no style of instruction that will best suit every student. Studies have shown (Can online education replace On-campus education) that courses where online education is used to complement On-campus education have proved more effective than courses delivered entirely using only one method. These courses take advantage of both online education materials and a live instructor, and have produced results higher than those of students in either 100% online education or classroom environment courses. Students have the advantage of the immediate feedback and social interaction that comes with the classroom environment, as well as the convenience of self-paced online education modules that can be undertaken when it best suits the student.It would seem that online education environments will never completely replace On-campus education. There is no “one size fits all” method of teaching. Teaching styles will continue to adapt to find the method that best fits the learning group. Using a mix of online education environments and classroom sessions, educational institutions, corporations and government organizations can ensure that training is delivered that is convenient and effective for both instructors and students alike.
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